Friday, January 31, 2020
Marketing Reasearch Topshop Essay Example for Free
Marketing Reasearch Topshop Essay Many organisations use marketing research to contribute to the development of their businesses because Market research can improve marketing strategies. Market research gives you concrete feedback regarding the product or service. You can use the information from market studies in your marketing strategy to define your target market, position your product, and price it appropriately. TOPSHOP is one of the world’s most internationally recognized fashion design talent schemes its part of the Arcadia Group, which owns a number of other retail outlets, it seems to be the single biggest supporter of emerging design talent in the UK. Arcadia Group ones over than 500 stores in more than 30 markets, supporting franchisees. Retail is a popular market as many new designers and stores are always popping Using marketing research is the most common kind of research as you can determine your market how you need to brand your product. Also finding competitors can be very useful when selling similar products for example a very popular fashion necessity like leggings. These leather leggings are popular in London at the moment and many stores are selling them however as TOPSHOP is such a popular brand people would rather spend  £33 at TOPSHOP then  £12.99 at a more basic store even with the significant price difference. This shows the importance of market research and branding, TOPSHOP’s reputation and brand awareness allows them to sell product at a higher price than other market competitors. Both products are made from the same material 100% Polyurethane but TOPSHOPS modifies the basic shape by adding multiple seams and a metal zipper, this adds a more fashionable twist then other companies which then allow TOPSHOP’s marketing team to increase the price to beat competitors. Topshop is a British clothes retailer specialized in womens clothing and fashion accessories. Topshop started life in 1964 as Peter Robinsons Topshop. By the 1970s Topshop had the first stand-alone store which was opened in 1974 however in 1994 the brand began to grow and set up at 214 Oxford Store. TOPSHOP first had a reputation of being a tacky low price clothing outlet. As the brand started growing they created TOPSHOP ‘plus to appeal to a larger market and compete with potential market competitors, which has now earned the fame of now leading fashion retailer. This success is owed to market strategy made in 1994 by going upscale. TOPSHOP ‘plus products will arrive first in the market and will be of high quality and very low comparative price. TOPSHOP plus stock up to date fashion clothes and accessories before any of its competitors does in the market because of the brand status many sellers want to work with TOPSHOP as they have so much publicity and celebrity endorsement. The endorsement from the British super model Kate Moss acted to strengthen Top Shops image as being first class in fashion clothing additionally the collection arrived in stores, designed to capture the models unique sense of style, Kate Moss for Top shop was one of the most hotly anticipated high street collaborations. Over time, TOPSHOP will come to be known not only as just the fashion accessory provider but much rather a trend setter especially with its in-house designer brands and those exclusively introduced and introduced by fashion industry leaders. Due to its various marketing efforts, innovations in the business and exclusive services for its customers, it is now the biggest and the most differentiated name in the fashion industry especially when it comes to retailers in the field.
Thursday, January 23, 2020
Spitting :: essays research papers
This review pertains to the planned change of a 1909 law in Palmyra, New York, which bills itself, â€Å"one of the friendliest spots on Earth†that forbids public spitting. The change in city code would increase the possible fine for those convicted of this offense from $2 to $50 currently, to $250 and adding jail time of up to 15 days to the sentence. Arguments in favor of the changes to the ordinance: 1.     The city of Palmyra has a right to protect its citizens from what it believes to be harmful to society as a whole and to promote the betterment of the community. Mayor Vicky Daly believes that in changing this ordinance, â€Å"we’re trying to have Palmyra be a pleasant place, and we don’t want people to spit.†2.     The reason behind the increase of the sentence for those convicted of this crime was a recent review of many ordinances on the books. The city council in increasing the to the fine and adding jail time was merely an attempt to bring a law written in 1909 up to the standards of 2003. In June they reviewed hundreds of codes, and decided on the increase to this ordinance quickly, moving on to other issues. The intent is to make this law up-to-speed with current times. 3.     While probably intended to prevent tuberculosis in unsanitary Victorian times, this law could help to stop the spread of contagious diseases. While tuberculosis is no longer a threat, the possibility of SARS is out there. Palmyra is only trying to prevent was it sees as a potential health issue. Arguments against the new change to the ordinance: 1.     While other cities across the country are trying to enact laws that restrict smoking, noise and cellular phone use, Palmyra is changing one that prevents spitting. While legal reforms are working to get extinct laws of the books, here an outdated one is being given new life. Citizens think this law is making a mockery of their town. If regal reforms are to succeed, laws like this must not remain on the books. 2.     In the past 6 years, a police officer Robert Grier has not once charged anyone with the breaking the present ordinance. He says, â€Å"It’s going to be an impossible law to enforce. I’m sure there are many unenforceable laws.†Why have a law on the books that cannot be enforced? 3.     Until there is proof that spitting is the cause of SARS, there is no real danger in restricting public spitting. Spitting :: essays research papers This review pertains to the planned change of a 1909 law in Palmyra, New York, which bills itself, â€Å"one of the friendliest spots on Earth†that forbids public spitting. The change in city code would increase the possible fine for those convicted of this offense from $2 to $50 currently, to $250 and adding jail time of up to 15 days to the sentence. Arguments in favor of the changes to the ordinance: 1.     The city of Palmyra has a right to protect its citizens from what it believes to be harmful to society as a whole and to promote the betterment of the community. Mayor Vicky Daly believes that in changing this ordinance, â€Å"we’re trying to have Palmyra be a pleasant place, and we don’t want people to spit.†2.     The reason behind the increase of the sentence for those convicted of this crime was a recent review of many ordinances on the books. The city council in increasing the to the fine and adding jail time was merely an attempt to bring a law written in 1909 up to the standards of 2003. In June they reviewed hundreds of codes, and decided on the increase to this ordinance quickly, moving on to other issues. The intent is to make this law up-to-speed with current times. 3.     While probably intended to prevent tuberculosis in unsanitary Victorian times, this law could help to stop the spread of contagious diseases. While tuberculosis is no longer a threat, the possibility of SARS is out there. Palmyra is only trying to prevent was it sees as a potential health issue. Arguments against the new change to the ordinance: 1.     While other cities across the country are trying to enact laws that restrict smoking, noise and cellular phone use, Palmyra is changing one that prevents spitting. While legal reforms are working to get extinct laws of the books, here an outdated one is being given new life. Citizens think this law is making a mockery of their town. If regal reforms are to succeed, laws like this must not remain on the books. 2.     In the past 6 years, a police officer Robert Grier has not once charged anyone with the breaking the present ordinance. He says, â€Å"It’s going to be an impossible law to enforce. I’m sure there are many unenforceable laws.†Why have a law on the books that cannot be enforced? 3.     Until there is proof that spitting is the cause of SARS, there is no real danger in restricting public spitting.
Wednesday, January 15, 2020
Buddhism in East Asia Essay
Many people will choose Confucianism as the most important factor in understating East Asian culture. Confucianism, indeed, is crucial in understanding the culture. However, one should not overlook the influence of Buddhism on Confucianism and many areas of East Asian culture. Buddhism, one of the world’s oldest religions and a philosophy, is shared by East Asian countries, thus in order to fully appreciate the East Asian culture, one should learn about Buddhism and its significant influence on the culture. This paper will discuss Buddhism shared by East Asian culture and how the religion played an enormous role in shaping the mindset of people affecting their culture. Buddhism started approximately in the 6th century BCE, starting with the birth of the Buddha in India. The religion then spread through Central Asia, East Asia, and Southeast Asia (Keown). Among many branches of Buddhism, Mahayana has been diffused from first west, north, and east throughout East Asia (Skilton). The fundamental principles of Mahayana are liberation from suffering and the belief in the existence of Bodhisattva. Bodhisattva is someone who achieved Nirvana, the state of being free from both suffering and the cycle of rebirth (Keown). One can find a carved wood elongated figure of Bodhisattva Guanyin (1999. 13. 0003) from Spurlok Museum, University of Illinois at Urbana-Champaign, IL . In this wooden figure, Guanyin is barefoot with hair wrapped in knot, wears ornate robes and holds a basket with flowers (Spurlock Museum). One can also find a photo of Bronze Seated Buddha in National Museum at Kyongbok-Kung, Seoul, South Korea (1986. 27. 0017) in Spurlock Museum . These are an important artifact and a photo because one can easily find very similar artifacts of Guanyin or Buddha in China, Korea, and Japan. It shows one how Buddhism was shared by East Asian countries (Yu). Upon first encountering Buddhism, many Chinese scholars regarded it as merely a foreign religion. This caused Buddhism to transform itself into a system that could co-exist within the Chinese way of life. Thus, filial devotion, one of the most valued by Confucianists, in Buddhist teachings became the core texts in China. It further strengthened the Confucian value by claiming that the salvation of an individual was a benefit to the society and family. Therefore, Buddhism could spread well in the Chinese population (Chen). From this point, Buddhism spread to Korea and Japan, and Buddhist ideology began to merge with Confucianism. This caused many Confucian scholars to redefine Confucianism as Neo-Confucianism (Chen). While Neo-Confucianism adapted Buddhist ideas, many Neo-Confucianists strongly opposed Buddhism. Nonetheless, Buddhism offered Confucianism important ideas such as the nature of the soul and the relation of the individual to the cosmos, ideas not explored by Confucianism (Chen). Again, Neo-Confucianism was spread through Korea and Japan, and they were all deeply influenced for more than half a millennium (Chen). Moreover, many other indigenous religions and philosophical systems in East Asia integrated the ideas and teachings of Buddhism, so it came to be a natural part of living. In conclusion, the teachings of Buddhism not only influenced in shaping the mindset of East Asian people, but also affected their philosophy of life.
Monday, January 6, 2020
Shitsumon in Translation
The Japanese word shitsumon, which is pronounced without the s in the middle, is a common word which is translated to mean a question, an interrogation, or an iquiry. Japanese Characters è ³ ªÃ¥â€¢ ã â€"㠤ã‚‚ã‚“ Example Nanika shitsumon wa arimasu ka.ä ½â€¢Ã£ ‹è ³ ªÃ¥â€¢ 㠯ã ‚り㠾㠙㠋。 Translation: Do you have any questions? Antonym kaitou 回ç â€
Subscribe to:
Posts (Atom)